Search Engine Optimization, commonly referred to as SEO, is the act of improving content in webpages to rank higher on search engine results pages. Search engines, like Bing and Google have algorithms that determine which webpages show at the top of the results page. By using SEO tactics, such as targeted keywords, meta descriptions, and links, your content will stand out to algorithms bots as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
Not always, but sometimes a fresh set of eyes on your website might make all the difference. Some websites can seem outdated which may turn down a potential customer. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
Social media falls under brand management and creating brand awareness. Social media platforms allow businesses to connect with their target audience, get familiar with the brand, and encourage top-of-the-mind awareness. By providing on brand information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers. Different platforms are fit for different business type, and we are more than willing to manage any platforms as requested.
We want you to be included in every decision possible! Our team is committed to managing your content and design the way that pleases both the company and their customers. We achieve this by holding a discovery session to get to know your business, your customers, your followers, and working with you to develop the right look and feel. If you would prefer to give us more creative freedom, we are also good with that too!
For websites, the most important metrics to track include traffic, result page rankings, time spent, pages per visit, new visitors, returning visitors, and social sharing. The most important social media metrics to track include impressions, reach, conversions, and engagements such as likes, comments, shares and saves. These metrics are key when evaluating the performance of your brand’s content.
ProLytic Productions uses a third-party software called Agency Analytics to track most social media platforms. It is a customizable program that allows us to send you automated reports daily, monthly, quarterly, or even yearly.
Professional photographs of products, services, models, and more are always recommended when a business wants to draw customers to their social media and website. A customer’s eye can sense a low-quality images and it may be communicated as an untrustworthy company.